• 3 English-taught Bachelor's Programs in Business:

    Business Administration, Marketing, International Trade

    Center of International Programs (CIP)

  • Major Introduction

    Don't know which major suits you better? Click each major to check our Major orientation video!

    Learning how companies of all shapes and sizes operate and thrive: That’s the purpose of this major. You will learn the ins and outs of marketing, accounting and finance, operations management, strategic management and HR. Also, you will focus on the various international dimensions within the business world. During the various workshops CIP offers, you will study real-world business cases from various industries. A great start to your career!

    Through courses such as marketing principles, consumer behavior, brand management and digital marketing, you will gain the necessary skills to launch your career as a marketer. You will work in teams to conduct a marketing plan to launch new products in China. The program includes company visits and guest lectures by senior marketing managers to ensure that your education is applicable to real-world business situations.

    This major allows you to become an international trade expert. You will learn the economic principles, as well as the macroeconomic policies, that regulate global markets. Obtain first-hand knowledge by studying advances in technology and logistics through the lens of multinational corporations. You will also learn about the influences of outsourcing in the international trading framework. The program also offers key insight in China’s role in international trade.

  • Why CIP

    Study in downtown Shanghai

    CIP is located in the heart of Shanghai, where excitement is all around you. Whether you are interested in fashion, arts, music, sports or architecture: You will find something of your liking within short distance of our campus.

    Create a global network

    With more than 140 nationalities present, CIP offers a multicultural and multilingual environment. Here, you will build international friendships and business partners that last a lifetime.

    Put theory into practice

    We combine practical courses with lectures and workshops. For instance, we organize relevant and interesting field trips. In addition, you will be able to attend company visits, during which you will gain valuable insight into the Chinese business world.

    Become a responsible leader

    CIP supports the United Nations Sustainable Development goals. In addition, it is a signatory to the United Nations PRME program for sustainable development. This means you will learn everything you need in order to use corporate social responsibility (CSR) in your business career.

    Set your own pace

    Whether you prefer fast or slow: CIP allows you to study in your own tempo. You will be able to graduate between 3 and 6 years’ time. In addition, you will have the opportunity to follow an exchange programme abroad!

    Choose between a diverse set of majors

    Management in Marketing, Management in Business Administration or Economics in International Trade: CIP’s majors cover the basics of the business world. Pick your specialty and become a master in the field!

    Work towards a bright future with iSuCCeeD

    Our iSuCCeeD career center gives your career a head start. While studying in CIP, as well as after graduating, a team of experts from different fields is there to offer career counseling. This means you will have all the tools you need to compete in today’s business world.

    Get a degree from the Ministry of Education

    Donghua University is one of China’s state-key universities and ranks among the Top 100 in China. When you graduate at CIP, you will receive your bachelors degree from the Chinese Ministry of Education.

  • Why Shanghai

    Made By Nurdaulet Kozhabekov (Kazakhstan), CIP student, Graduated in 2018

    Prepare for the experience of a lifetime! Shanghai is a city of excitement, innovation and ambition. It is home to a large amount of international companies, as some of China's brightest minds come to study and work here. Culturally, Shanghai stands out as well: Make sure to enjoy the many museums, famous landmarks and top restaurants, most of them located only a few metro stops away from our campus!

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